I liked this story out of North Andover, where the Wine Connextion, a new store run by brother-sister duo Tina and Sam Messina, has started a campaign to detract people from making the voyage to New Hampshire for alcohol, hoping to save money by avoiding Massachusetts’ sales tax.
“We just wanted to make people aware of the fact that they can get the same good wines they’re traveling up north for cheaper here, even with the sales tax,” said Tina Messina, who has been handing out buttons with a crossed-out picture of New Hampshire Gov. John Lynch as part of the campaign.
“We’re trying to become more than just a really well-kept secret. Many people come into the store and say, ‘You’re cheaper than New Hampshire.’ So we decided to get the word out.”
The article reported that one reason behind the Wine Connextion’s ability to sell their products for such a low price is that they have a reduced overhead compared to other liquor and wine stores.